Zune-ification

Within this commercial for Zune titled, "Academy of Dreams," there are many occurences that one could describe simply as being strange. The ad starts off being completely normal with a guy on a bus listening to his music and from there takes a definite turn for the weirder side of things.

Diving into his nifty handheld, video capable music player one must wonder why he finds himself within a large stone head's ear as music notes flitter about him. Of course there must be some strong allusion to finding yourself and being able to reflect upon your true charactersitics once you own a Zune. However, this commercial really amps these ideas up as it develops. Falling into a gallery of images of himself that come to life and run past him when James Mercer politely wails "a thousand different version of yourself". As these people take seats and pile onto each other forming a giant human pyramid the young man climbs up to the apex while a light glows around him and the music climaxes.

When the instrumentals peak the man takes a leap off of the pyramid of himself and falls onto a dicer that slices himself into an image of an ice cream cone that he for some reason is watching on the same bus that he started upon.

There are many subtle parts of this commercial that have importance to potential customers that are not necessarily consciously thought of the first time when someone watches it. For instance the idea that once your purchase a Zune you will have great introspect and look inside your head and notice that you are surrounded with music. And of course there is the train of thought that you will become an independent person, fully capable of listening to hip music and looking trendy at the same time. Zune customers that embrace this should become fully conscious of their new and improved life with this new purchase.